OUR APPROACH TO BEHAVIOUR CHANGE
Behaviour change is complex and dependent on many variables.
Research indicates that the conventional approach of using one-off or repeated linear awareness campaigns may have positive effects, but that those effects usually only hold for the short-term. In the absence of support mechanisms or other interventions, the changed behaviour is rarely sustained by large numbers of people over time.
At Global Action Plan, we have created a proven method to achieve long-term impact in communities.
To ensure our programmes yield lasting benefits, GAP programmes work with communities in supportive, peer-led group settings. We select environmental issues people care about and offer stimulating opportunities for practical action. Furthermore, we tailor our programmes or workshops fit participants’ needs and skill levels. In addition to that, we reach out to people in places that are accessible and comfortable for them.
This leads to long-term changes in people’s behaviour in an ongoing loop.