Behaviour Change

OUR APPROACH TO BEHAVIOUR CHANGE

 

 

Behaviour change is complex and dependent on many variables. Research indicates that the conventional approach of using one-off or repeated linear awareness campaigns may have positive BUT short-term effects. In the absence of other interventions, the changed behaviour is rarely sustained by large numbers of people over time.

GAP programmes work with communities in supportive, peer-led group settings; select environmental issues people care about; and offer stimulating opportunities for practical action.

This leads to long-term changes in people’s behaviour in an ongoing loop.

 

 

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